B.A.M Meets With Music Marketer Leader Oyinda R. Olukanni

Just the beginning for Afrobeats!

Proper marketing and knowledge within the Afrobeat market is an equation for success!

About Oyinda R. Olukanni – Oyinda is a well-known music marketer from west Africa. He is currently the head of A&R at SoundHella and is also an Arthur who has written two books; his most popular book is “Music marketing plan by Oyinda”. The second book he wrote is “Guide for a successful emerging artist”. He is very passionate about guiding and leaving an impact within the Afro-music market as he believes marketing is an essential component and the best way to break into the Afro-music market as it's growing faster than ever!

Oyinda is a well-diverse Marketer as he loves to give insight into what's going on in the Afro-music market and also influences artists to become better at their craft doing so can help them break into the Afro-music market. Oyinda strives to help others succeed and in doing so allows him to continue to learn and build even more in the Afro-music market!

The positive impact of Book African Music - Co-founder of Book African Music David Alimo had the opportunity to meet with Oyinda an emerging leader in music marketing in west Africa. David mention that having the opportunity to speak with him was great as they both brainstormed positive ways on growing the platform to continue to help Afrobeat artists to gain the opportunity to obtain brand deals and also have the opportunity to be booked so they can do shows, concert, and performances within the United States along with Canada.

Oyinda mentions that providing an opportunity for Afrobeat artists to be booked within the United States along with Canada brings a large number of opportunities for the artist to grow within the Afrobeat Market. A platform such as Book African Music bridges the gap for a lot of Afrobeat artists as the platform allows them to gain exposure, and doing so will allow artists to obtain more bookings within the USA and Canada. The platform brings opportunities for brand deals to the table as this helps artists earn revenue outside of the music realm.

Oyinda mentions to David that understanding how to utilize technology to your advantage can help the platform grow into something very special in the near future. David mentioned that he had a great time meeting with Oyinda as he broke down to him key components to help expand the platform David mentioned that looks he looks forward to collaborating with Oyinda more in the near future!